CASIO

G&ME Photo Contest

360% interactions in 10 days

  • PROJECT G&ME Photo Contest
  • Year / 2021
  • SERVICE Plan Social Media
    Create Facebook Content and Images
    Optimize Facebook Ads

Background

In 2021, the 3rd Covid pandemic caused the annual G-Shock Fan Festa program to be postponed – This is a big event of Casio bringing all G Collectors across the country.

Find an alternative solution to G-Shock Fan Festa, create a playground for G-Shock followers to communicate and share about products and still ensure the government’s regulations on epidemic prevention.

Solution from 1990 Agency

Create a new playground on an online platform called G&Me, where G-Collectors across the country can participate while still comply with regulations on epidemic prevention. Choosing the name G&Me comes from telling the story of each individual and product through their own fashion style.

The contest was widely promoted, combined with famous KOLs / Influencers such as Rapper De Choat, Mlee, Free style football Do Kim Phuc, etc. to create a boom.

The final round was held offline, creating conditions for full of the competitors who have entered the final round and there you can freely show your individuality to the Judges. At the same time, the event still comply with regulations on epidemic prevention at this time.

The plan includes 3 phases Teasing – Booming – Spreading

Key Visual follows the style of Graffiti drawing, street style, and dynamism expressing the breakthrough and individuality of G-Fan

 

At the same time, booking 3 celebs, De Choat, Huong Ly and Do Kim Phuc to communicate for the contest from online to offline.

 

Communication activities was deployed synchronously and throughout for more than 10 days from Online to Offline.

The G-Fan group will receive SMS and Chatbot from the brand through phone number and messenger function on fanpage.

Image of Chatbot sent information to followers of the page

 

SMS sent to customer file in CRM

 

More than 16 communities shared information about the contest with nearly 700 members approach information.

The contest attracted many hot-hit G-Fans, hundreds of thousands of followers such as Rapper Lang LD, Miss U30, etc. to participate.

Be with many young people who are passionate about watches

G-Fans will participate by accessing to the event page and uploading their photos using #hashtag

 

With the advantage of quick and easy deployment, the Event Facebook page was chosen as the platform of the server contest.

 

ALL COMPETITORS HAD PARTICIPATION CODES TO JOIN THE GIFTS LUCKY WHEEL, TOP 15 COMPETITORS WITH THE HIGHEST VOTES will enter the final round at the Offline event.

Result

The campaign succeeded beyond expectations with all of the KPIs exceeding the target.

  • Get 6,892,374

    impressions

  • Increase 256,520

    Interactions

  • Exceeded 360%

    of initial KPI

Up to 700 photos were posted on the event page within 10 days.